Case Studies

Real Results. Real Revenue.

Founders bring me in when revenue feels heavy for the size of the team.
Here is what changes when we install a reality-based growth system.

SaaS Founder | Commercial Model & Growth System

"Before Liam, we were stuck at just under £3m ARR for two years. On paper it looked fine. Big logo slide, busy team, lots of activity. Underneath it was chaos. In the first month he cut through more noise than I had managed in eighteen months. We simplified our ICP, killed two distracting product lines and rebuilt the commercial model around one hero offer.

Within twelve months we were at £6.5m ARR with a smaller team and better margins. More importantly, I finally understood why the business was growing and what levers to pull next. Liam does not feel like a traditional coach. He behaves like a growth operator who happens to be on your side."

— Founder and CEO, B2B SaaS company, UK

Web3 Infrastructure | Pricing & Operating Rhythm

"We brought Liam in because revenue felt heavy and I could not see why. We were at £4m, team stretched, me working 70 hour weeks and still firefighting. He went straight at the commercial basics. We reworked pricing, packaging and how we framed value. Then he helped us put in a simple operating rhythm so the leadership team actually owned outcomes.

Six months later we had added just over £1.2m in annualised revenue without signing a wave of new customers. Average deal size went up, discounts went down and my week dropped to about 45 hours. He is very direct, which is exactly what I needed. If you want someone to tell you everything is fine, do not hire him. If you want someone who will protect the business from your own bad habits, you should."

— Co-founder, Web3 infrastructure platform, Europe

AI Company | Founder-to-CEO Shift

"I was the bottleneck in my own company and everyone knew it. Every decision came through me. Every fire landed on my desk. We were at £7m and I could not see how to get to £10m without breaking. Liam helped me see the reality first. We mapped the business, role by role, and he pushed me hard to stop rescuing people. Together we rebuilt the leadership team around clear scorecards and a simple cadence.

Within three months my calendar looked completely different. Leadership meetings had structure. People knew what result they owned. I finally had space to think like a CEO instead of a harassed founder. Revenue is now just over £10m, but the bigger win is that the business no longer depends on me to function every day. Liam’s value is part commercial, part operating system and part uncomfortable mirror."

— Founder and CEO, AI data platform, UK

Blockchain & Data | Board Advisory & NED

"We asked Liam to join in a NED and advisory role at a time when the market was getting tougher and our board was nervous. He immediately raised the bar on the quality of commercial discussion. Our forecasts went from optimistic to honest. Our go to market plan went from a long slide deck to a clear, measurable strategy. What I value most is that he is willing to challenge everyone in the room, including me, and he always brings it back to reality.

Real numbers. Real constraints. Real choices. Over the last year we have grown revenue from around £9m to just under £12m, tightened our cost base and avoided at least two expensive strategic dead ends. If you want a NED who has actually built and run commercial teams, not just talked about them, Liam is the person you want on your board."

— Chair, Blockchain and Compliance Tech Company