Most coaches read about scaling. I've done it. Four times across different scale points. I've scaled four revenue milestones: £0 to £5M (bootstrap), £5M to £60M (operating systems), £60M+ (international expansion), and hypergrowth at a unicorn. Every framework I teach, I built from my own scars.
Started with nothing. No funding. No safety net. Built a research technology company from a spare bedroom to £5M ARR in under 4 years. Bootstrapped every pound. Learned every lesson the hard way — pricing, hiring, cash flow, and the loneliness of being the only person in the room who knows how close you are to running out of money.
Achieved acquisition exit.
Took a SaaS division from zero revenue to $60M ARR in 5 years. Built an 80-person team across the US, Europe, and Asia. Created the pricing architecture, go-to-market strategy, and operating rhythm from scratch. Scaled operations by 62% while maintaining high capital efficiency — proving that scale and profitability are not mutually exclusive.
This is where the ClarityOS™ framework was born.
Led EMEA revenue for BytePlus (the enterprise arm of the company behind TikTok), scaling from $0→$21M. Launched 8 products across 4 verticals. Built the entire go-to-market infrastructure for Europe, Middle East, and Africa from nothing. Operated at the velocity of Chinese tech culture whilst building for Western enterprise buyers.
Everything I learned across 20+ years — the frameworks, the models, the mistakes, the wins — distilled into a coaching operating system for founders. I work with a maximum of 8 CEOs at any time because depth beats breadth. I serve as an NED on a venture-backed SaaS board. I write weekly for 4,000+ founders.
I've run P&Ls, built teams, managed boards, and made payroll. I don't observe from the sidelines — I know what it feels like when the numbers don't work.
As both a CPO and revenue leader, I see both sides of the business: the product that creates value and the commercial engine that captures it.
I don't work with restaurants, retail, or services. SaaS, AI, Web3, blockchain, and data — exclusively. I speak your language because I've lived in your world.
Every session uses structured tools. You leave with actions and dashboards, not just motivation. I hold you accountable to the plan we build together.
I don't pretend I got everything right. These are the lessons that cost me real money, real sleep, and real relationships. They're now baked into every framework I teach.
Kept loyal early employees in roles they'd outgrown. Cost 18 months of stagnation and £400k+ in opportunity cost.
Worked 80-hour weeks scaling Dynata. Travelling constantly. Health deteriorated. Relationships suffered. The hustle ceiling is real and it nearly broke me.
At Q Research, I set pricing based on competitors and left millions on the table. Didn't understand value-based pricing until it was nearly too late.
Ran a £3M business without a proper financial model. Gut feel worked until it didn't. Nearly missed payroll twice.
Working harder won't scale your business. Building systems that match your stage will. This applies whether you're at £2M or £20M. The CEO's job is to design the machine, not be the machine.
Gut instinct is valuable. Gut instinct backed by data is unstoppable. Every decision should be informed by metrics, not just intuition.
If you burn out, the company dies. Wellbeing isn't a nice-to-have — it's the foundation everything else is built on. I protect the founder.
Structure doesn't constrain creativity — it enables it. When you know the numbers, the team, and the plan, you're free to focus on what matters.
I work with 8 clients maximum. Not 80. Not 800. Each founder gets deep, focused partnership. Quality over scale, always.
A decent plan executed brilliantly beats a perfect plan that never leaves the slide deck. We bias toward action, always.
30-minute Triage Call. We diagnose your biggest blocker. You decide if I'm the right fit.
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